Google Search is evolving — and it’s creating new ways for businesses to grow.
On May 21, 2025, Google announced a major expansion in how artificial intelligence (AI) is being integrated into Search. With the launch of AI Overviews and AI Mode, users can now ask more natural and complex questions — and businesses can position themselves to appear in these high-engagement spaces.
AI is Reshaping Google Search: What It Means for Businesses
Google now handles more than 5 trillion searches per year, and AI is unlocking even more use cases. AI Overviews, one of Google Search’s biggest updates in the last decade, provides users with summarized responses to complex queries. This has not only improved user satisfaction but also opened the door for higher-value commercial searches.
In major markets like the U.S. and India, AI Overviews have led to a 10% increase in Google Search usage for qualifying queries. People are searching more frequently — and they’re more likely to discover new brands, products, and services through these AI-powered experiences.
AI Overviews Drive Higher Engagement and Commercial Queries
AI Overviews aren’t just about convenience — they’re about user intent. These smart results connect searchers to businesses right at the moment they’re looking to take action. Whether it’s researching a product, comparing services, or seeking recommendations, AI Overviews offer contextual ads that feel like part of the conversation.
Starting now, these Search and Shopping ads are being expanded to desktop users in the U.S., with plans to launch in other English-speaking markets later this year across both mobile and desktop.
Expanding Reach with Ads in AI Overviews and AI Mode
Another exciting development is the introduction of ads in AI Mode, Google's most advanced AI search experience. In AI Mode, users can ask highly detailed questions — like “How do I start an online clothing store with a low budget?” — and receive a structured, AI-generated answer complete with action steps, helpful links, and where appropriate, integrated ads.
For businesses, this is an opportunity to appear directly in high-quality, intent-rich queries, precisely when users are ready to explore solutions or make decisions.
AI-Powered Ads Now Available on Desktop and Mobile
Advertisers now have more visibility options. Ads in AI Overviews and AI Mode are rolling out on desktop, with mobile integration following in select countries later this year. This cross-device expansion ensures that brands stay visible across the entire customer journey, from initial search to final purchase.
Boosting Visibility with Performance Max and Search Campaigns
If you're running Search, Shopping, or Performance Max campaigns — including those with broad match or AI Max for Search — you're already eligible to appear in AI-powered search experiences. These campaigns will help your business show up when it's most relevant, allowing you to scale visibility without extra setup.
Google recommends exploring its AI Essentials guide, which shares best practices for crafting high-performing AI-ready campaigns.
Tips for Businesses to Leverage AI-Driven Search Ads
To fully capitalize on this new era of Search, businesses should:
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Ensure their campaigns include broad match keywords to maximize reach.
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Use Performance Max to allow Google's AI to optimize placements.
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Create high-quality, intent-aligned ad copy that solves real customer problems.
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Stay informed through Google’s AI Essentials and campaign performance dashboards.
Conclusion: The Future of Search is Smarter — and Full of Opportunity
With AI Overviews and AI Mode, Google is reimagining how people find information — and how businesses show up along the way. From product discovery to service comparisons, the shift to AI-driven search is already delivering measurable engagement and increased commercial intent.
Now is the time for businesses to adapt, evolve, and maximize their visibility in Google’s next-generation Search experience.
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